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winners 2018
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winners 2018

Channel

Best Use Of Direct Mail

Diwali – Beejbox wali
Kotak Mutual Funds
UCID

Best Use Of Drtv/Video

The Marathon of Life
Franklin Templeton Investments
Mirum Digital Pvt Ltd

Best Use Of Drtv/Video

Fire Up Your TV
Amazon Fire TV
Blink Digital

Best Use Of Drtv/Video

Sabse Saste 5 din
Big Bazaar
Law & Kenneth Saatchi & Saatchi

Best Use Of Drtv/Video

When Durex launched Jeans
Reckitt Benckiser
Interactive Avenues

Best Use Of Drtv/Video

Bruises Can Be Good
Reebok India
Isobar India

Best Use Of Email

Lunch and Business go together!
Cvent
–

–

Best Use Of Email

Inactive to Active
Kotak Mahindra Bank
UCID

Best Use Of Email

Enabling Better Online Trading
Axis Securities Ltd.
Kenscio Digital Marketing Pvt. Ltd.

Best Use Of Email

Intelligent e-mailer for Asus
Asus India Pvt. Ltd.
Fulcro Consulting Pvt. Ltd.

Best Use Of Experiential

India 1st Virtual Reality Activity for ACs
Godrej Appliances
–

–

Best Use Of Experiential

Jeevansathi Mandap
Jeevansathi.com
Lintas Initiative

Best Use Of Experiential

The Inspiration Medal
Tata Mumbai Marathon
chlorophyll innovation lab

Best Use Of Experiential

Making our world #ashadebetter
Kansai Nerolac Paints Ltd
Mudra Max

Best Use Of Experiential

The Bench
ICICI Bank
Blink Digital

Best Use Of Experiential

The #UnitedByHCL Hackathon
HCL Technologies
Emmanuel Upputuru Brand Innovations

Best Use Of Experiential

Jal Gullak Bhagalpur
Dainik Jagran
Jagran Prakashan Ltd.

Best Use Of Mobile

Friendship- 1 Drunk Driving- 0
Diageo
Mindshare India

Best Use Of Mobile

Sabse Saste 5 din
Big Bazaar
Law & Kenneth Saatchi & Saatchi

Best Use Of Mobile

Dettol – Chota Bheem In-Game Integration
Reckitt Benckiser
Interactive Avenues

Best Use Of Mobile

#HoliNotHooliganism
Reliance General Insurance
Ogilvy India Group

Best Use Of Search / Display

SmartSearch enabled Display Banner
Bajaj Allianz General Insurance
Logicserve Digital Pvt Ltd

Best Use Of Search / Display

Dominating the Top position on Google Search
Myntra Designs Pvt. Ltd.
INFIDIGIT Consultants Pvt. Ltd.

Best Use Of Search / Display

Mutual Funds Sahi Hai
Association of Mutual Funds in India
iProspect India

silver

Best Use Of Search / Display

J&J helped new parents find quick solutions
Johnson & Johnson
Interactive Avenues

–

Best Use Of Search / Display

The Uprising Hijack
adidas India
Isobar India

Grand Prix

Best Use of Social Media

A Decade of Transforming Lives
Mahindra Comviva
Frog Ideas

Best Use of Social Media

Launch of Punjab Grill, Kala Ghoda
Lite Bite Foods Pvt. Ltd.
HakuHodu Lync, Pvt. Ltd.

Grand Prix

Best Use of Social Media

Tata Ultra #DilSeTruck
Tata Motors
Runtime Solutions

Best Use of Social Media

The Marathon of Life
Franklin Templeton Investments
Mirum Digital Pvt Ltd

–

Best Use of Social Media

JCB Backhoe Loader
JCB India
Infinity Advertising Services Pvt. Ltd

leader

Best Use of Social Media

Think Cricket Think Pizza Hut
Pizza Hut India
Text Hundred India Pvt. Ltd.

–

Best Use of Social Media

The Mosquito That Poked Dengue
Godrej Consumer Products Limited
–

Best Use of Social Media

Tubelight
Salman Khan Films
Everymedia Technologies

–

Best Use of Social Media

Happydent #MomBeingMom
Perfetti Van Melle
PHD India

leader

Best Use of Social Media

#DecideYourPrice
Big Bazaar
Law & Kenneth Saatchi & Saatchi

Best Use Of Virtual Reality/Augmented Reality

MADICTIONARY
HCL Technologies
PlusOneDegree

Best Use Of Virtual Reality/Augmented Reality

PHYGITAL – virtual site visits which is customary
Wave Infratech
Wave Group

leader

Best Web/Ecommerce

Rin Career Ready Academy
Unilever
Digitas India

Best Web/Ecommerce

Cipla- Breathefree Website..
Cipla Limited
Tidal7

Craft

Art Direction

Mountain Dew – Risk Utha Naam Bana
Mountain Dew
Hungama Digital Services

leader

Art Direction

RBtC Coffee Table Book Vol II
HCL Technologies
Emmanuel Upputuru Brand Innovations

Best Artificial Inteligence

Video Statement
IIFL Wealth Management
–

Best Artificial Inteligence

Ezee Hugs
Godrej Ezee
Jubi.ai

leader

Content

Datsun #MorePower2You
Nissan Motor India Pvt. Ltd.
Edelman India

Content

Camlin Fan Art Project – Bahubali
Kokuyo Camlin
BC Web Wise Pvt. Ltd.

Content

Give A Beat
Max Healthcare & Max India
Propaganda India

Content

Disrupt the Classroom: Education in the digital age
Microsoft Corporation
Hindustan Times Digital Streams

Content

Pyar Ka Panchnama by Durex
Reckitt Benckiser
Interactive Avenues

leader

Content

Unlocking IoT Adoption: Business Talk versus Tech Talk
Vodafone Business Services
Ogilvy India

Content

Sanskarshala
Dainik Jagran
Jagran Prakashan Ltd.

Content

Daughter’s Diary
Dainik Jagran
Jagran Prakashan Ltd.

leader

Sector

Automotive

OverallCRM Program
Mahindra & Mahindra (AFS)
Hansa Cequity

Automotive

Datsun #MorePower2You
Nissan Motor India Pvt. Ltd.
Edelman India

–

Automotive

Ford’s Digital Drive Towards Customer Acquisition
Ford India
SingleInterface

leader

Business Products And Services

Your Passport Delivered
Godrej & Boyce Mfg. Co. Ltd
Select Direct Marketing Communications

Business Products And Services

#LivingWithBosch
Bosch Home India
Everymedia Technologies

Leader

Business Products And Services

HP PC Account Based Marketing
HP India Sales Pvt. Ltd.
PHD India

leader

Consumer Products And Services

Quality Air for Life’
Panasonic Air Conditioners
WATConsult

Consumer Products And Services

Why get stuck with service providers that barely care?
Godrej Appliances
Creative Land Asia

silver

Consumer Products And Services

Honeywell: Clearing the air
Honeywell International Inc
Hindustan Times Digital Streams

silver

Financial And Insurance

#YoungAndResponsible
HDFC Life
Leo Burnett/Wavemaker

Financial And Insurance

Out of Reach – 1 Crore Challenge
Exide Life Insurance
–

Leader

Financial And Insurance

Max Bupa AnyTimeHealth (ATH)
Max Bupa Health Insurance
Text Hundred India Pvt. Ltd.

leader

Financial And Insurance

Optimizing Online Trading With Real Time Data
Axis Securities Ltd.
Kenscio Digital Marketing Pvt. Ltd.

–

Not-For-Profit

YIAC – Customised Bumper Ads
Yes Foundation
Everymedia Technologies

–

Not-For-Profit

#ConnectingSigns
MBCN School for Special Children
Wave Group

Leader

Not-For-Profit

#LforLove
Love Matters India
Ogilvy

Bronze

Not-For-Profit

#HoliNotHooliganism
Reliance General Insurance
Ogilvy India Group

leader

Not-For-Profit

Khotay Sikke
Dainik Jagran
Jagran Prakashan Ltd.

–

Not-For-Profit

Daughter’s Diary
Dainik Jagran
Jagran Prakashan Ltd.

bronze

Pharmaceutical And Healthcare

4X increase in Consumer responses with Surbo
JIVA Ayurveda
ValueFirst digital Media Pvt. Ltd.

bronze

Pharmaceutical And Healthcare

#MomvsFlu
Abbott India

Silver

Pharmaceutical And Healthcare

Give A Beat
Max Healthcare & Max India
Propaganda India 1.

Gold

Pharmaceutical And Healthcare

Cipla- Breathefree Website..
Cipla Limited
Tidal7

–

Publishing/Entertainment/ Media

TATA Tea Jaagore
TGBL
Hindustan Times Digital Streams

Diamond

Publishing/Entertainment/Media

Union Budget 2018
BTVI
Everymedia Technologies

–

Publishing/Entertainment/ Media

Adha Glass Pani
Dainik Jagran
Jagran Prakashan Ltd.

Bronze

Publishing/Entertainment/ Media

Daughter’s Diary
Dainik Jagran
Jagran Prakashan Ltd.

gold

Retail And Direct Sales

Croma- Upgrade Lives..
Infiniti Retail
Tidal7

bronze

Retail And Direct Sales

Parx Hunt 2017
Parx
Everymedia Technologies

silver

Retail And Direct Sales

Delivering a frictionless customer experience
Yum Brands, Pizza Hut
SingleInterface

Gold

Technology And Communications

Light up LoC
Asus India Pvt. Ltd.
BC Web Wise Pvt. Ltd.

silver

Technology And Communications

The #UnitedByHCL Hackathon
HCL Technologies
Emmanuel Upputuru Brand Innovations

Gold

Technology And Communications

Meet4Solutions
Tata Tele Business Services
Fulcro Consulting Pvt. Ltd.

–

Technology And Communications

Intelligent e-mailer for Asus
Asus India Pvt. Ltd.
Fulcro Consulting Pvt. Ltd.

Bronze

Travel & Hospitality

Video First Content Strategy
Mahindra Holidays
Cheese and Crackers

Bronze

Travel & Hospitality

Riding the Navi under the Goan sun
Goa Tourism + Honda Motorcycle
Adfactors PR

–

Travel & Hospitality

Singapore Tourism Board – Passion Made Possible
Singapore Tourism Board
Hungama Digital Services

Silver

Travel & Hospitality

#inLOVEwithSWITZERLAND
Switzerland Tourism
iProspect India

gold

Special

Best Campaign for Social Good

Bharat Yatra
Zee Media Corporation Ltd.
–

Bronze

Best Campaign for Social Good

Blink To Speak
Asha Ek Hope Foundation
TBWA\India

Gold

Best Campaign for Social Good

Excuses do not save life, Platelet Donation does!
Godrej Consumer Products Limited
Mindshare India

Gold

Best Campaign for Social Good

Season of Joy
Spar India Hypermarket
Webenza India Pvt Ltd

Bronze

Best Campaign for Social Good

Fair & Lovely Foundation – Beginning of a journer
Hindustan Unilever
PHD India

bronze

Best Campaign for Social Good

#Thankyoufauji
Kotak Mahindra Bank
Cartwheel

silver

Best Campaign for Social Good

#IWillDriveYouHome
ICICI Lombard
Ogilvy

bronze

Best Campaign for Social Good

Bruises Can Be Good
Reebok India
Isobar India

silver

Best Campaign for Social Good

The Blind Faith Upgrade
Hotel Ramada
Isobar India

gold

Best Campaign for Social Good

Jal Gullak Bhagalpur
Dainik Jagran
Jagran Prakashan Ltd.

silver

Best Campaign for Social Good

Adha Glass Pani
Dainik Jagran
Jagran Prakashan Ltd.

–

Best Campaign Under 250 K

#IndigoGram
Fabindia Overseas Pvt. Ltd.
Wavemaker

bronze

Best Campaign Under 250 K

20 years of Debit Card
Citibank India
Publicis India

Silver

Best Campaign Under 250 K

Undercover celebrity
Pizza Hut India
Text Hundred India Pvt. Ltd.

Silver

Best Campaign Under 250 K

#HomemakersBestCEOs
Bloomberg | Quint
iProspect India

–

Best Campaign Under 250 K

The Blind Faith Upgrade
Hotel Ramada
Isobar India

Gold

Best Customer Acquisition Campaign

Customer acquisition through digital marketing
Fenesta Building Systems
Ad Global 360

Bronze

Best Customer Acquisition Campaign

Kaan Khol Ke Sun Lo
Intex Technologies Pvt. Ltd.
–

Bronze

Best Customer Acquisition Campaign

Who is Ruuh?
Microsoft India
Autumn Worldwide

Silver

Best Customer Acquisition Campaign

The Uprising Hijack
adidas India
Isobar India

Gold

Best Customer-Centric Campaign

Shining a New Light on Banking for Senior Citizens
Ujjivan Small Finance Bank
DDB Mudra Advertising Pvt. Ltd.

Bronze

Best Customer-Centric Campaign

Online Fab Fest (O.F.F.)
American Express Banking Corp
Kaps Advertising

Silver

Best Customer Acquisition Campaign

Dragging yourself to work everyday?
Naukri.com
J. Walter Thompson

Gold

Best Data Inspired Intelligence

Value Portal: Game of Ideas
HCL Technologies
–

Bronze

Best Data Inspired Intelligence

Recommender System
Shoppers Stop
–

Silver

Best Data Inspired Intelligence

Bonus miles Airline Activation campaign
Jet Privilege Pvt. Ltd.
–

Gold

Best Data Inspired Targetting

PC Literacy Days – Location Based Ads
Dell India Pvt. Ltd
–

silver

Best Data Inspired Targetting

How JetPrivilege reached out
Jet Privilege Pvt. Ltd.
–

bronze

Best Data Inspired Targetting

Marketing Automation Powering Lifecycle Emails
Yatra.com
Kenscio Digital Marketing Pvt. Ltd.

Gold

Best Integrated Campaign

YES BANK IPL 2017
YES BANK Ltd
–

–

Best Integrated Campaign

Say Yes To The World
Lufthansa German Airlines
MRM//McCann

Bronze

Best Integrated Campaign

Durex Jeans
Reckitt Benckiser
Havas Worldwide India Pvt. Ltd.

Gold

Best Integrated Campaign

India’s first online platelet donor community
Godrej Consumer Products Limited

Gold

Best Integrated Campaign

Kona Kona Cashfree
Kotak Mahindra Bank
Cartwheel

Silver

Best Integrated Campaign

Kotak 811:- Shop Pay Bank Live
Kotak Mahindra Bank
Cartwheel

Gold

Best Integrated Campaign

Amazon- Fire TV Launch
Amazon
Interactive Avenues

Bronze

Best Integrated Campaign

Unlocking IoT Adoption: Business Talk versus Tech Talk
Vodafone Business Services
Ogilvy India

Bronze

Best Loyalty Or Retention Campaign

UTI Summit
UTI Mutual Fund
Pine Labs

Bronze

Best Loyalty Or Retention Campaign

Customer Lifecycle Management
Kaya Clinics
Cartesian

Bronze

Best Loyalty Or Retention Campaign

Season of Joy
Spar India Hypermarket
Webenza India Pvt Ltd

Gold

Best Use Of Technology

Citibank Hello Campaign
Citibank India
Publicis India

Bronze

Best Use Of Technology

An intelligent e-mailer to sell Asus’ intelligent phone
Asus India Pvt. Ltd.
Fulcro Consulting Pvt. Ltd.

Bronze

Best Loyalty Or Retention Campaign

HDFC Bank – Banking on Local Search
HDFC Bank
SingleInterface

Gold

Best Use Of Technology

RexBot educates India’s youth on healthy sex
Reckitt Benckiser
Interactive Avenues

silver

Special Awards

Best Use Of Mobile

Building India’s first online Platelet Donor Community
Godrej Consumer Products Limited

Gold

Grand Prix

Best Data Inspired Intelligence

How JetPrivilege reached out to its members
In House

Gold

Grand Prix

Financial And Insurance

Mutual Funds Sahi Hai
Association of Mutual Funds in India

Gold

Grand Prix

Pharmaceutical And Healthcare

Blink To Speak
Asha Ek Hope Foundation

Gold

Diamond

Marketer of the Year

Dainik Jagran

Gold

Advertiser of the Year

Godrej Consumer Products Ltd

Diamond

Agency of the Year

Isobar India

Diamond