About This Project
Standard Chartered has been associated with the Mumbai Marathon, for the past 13 years.Despite being the title sponsor, Standard Chartered’s brand communication, ‘Here for Good’, was often overshadowed by the grandeur of the big race.
The challenge was to reclaim our role in this partnership and speak to the audience in a way which was salient way beyond the marathon.
50,000+ commuters used the connected signage, creating over 1+ million interactions.
Resulting coverage in publications like TOI, Mashable and Storypick, etc., positively impacted
the participation in the One Step Closer campaign, helping us make brand Standard Chartered the hero of the Standard Chartered Mumbai Marathon once again