Reebok Floatride Campaign

15411

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Reebok Floatride Campaign

About This Project

Reebok launched a new range of sports shoes called Floatride. The objective was to reach as many relevant people who would be interested in these high-end but effective sport shoes in India. These shoes were the most expensive Reebok had ever launched. Hence it was a challenge to advertise these shoes to the public and have them like and buy it.

The ad reached out to 5 million millennials.
50,000 mobile users walked after seeing the ad.
1.5% users enquired about the product before the launch.

Agency Name

Isobar

Date

August 23, 2017

Category

2017, Best Use Of Experiential, Gold

Tags

Isobar, Reebok India Company