About This Project
Reebok launched a new range of sports shoes called Floatride. The objective was to reach as many relevant people who would be interested in these high-end but effective sport shoes in India. These shoes were the most expensive Reebok had ever launched. Hence it was a challenge to advertise these shoes to the public and have them like and buy it.
- The ad reached out to 5 million millennials.
- 50,000 mobile users walked after seeing the ad.
- 1.5% users enquired about the product before the launch.