JetPrivilege is one of the leading loyalty and rewards programs with a growing member base. In this industry redemption of loyalty points is the key metric of profitability. However, many of its members were not redeeming their points as they do not know that they have sufficient JPMiles to book an Award Flight.
To increase redemption at the time of booking JetPrivileges implemented a simple strategy targeting customers at a time when they are ready to make the purchase decision or evaluating airline choices.
Hyper-personalized messaging based on their accumulated JPMileswere sent as they were searching on google, this helped increase redemption activity from members.
The campaign was a success as we achieved 6x increase in redemptions and the cost per redemption decrease by 50%