Dainik Jagran Daughter’s Diary

Dainik Jagran wanted to establish itself as agenda-setting newspaper. Since, India became 4^th most dangerous country for women according to Reuters survey. The newspaper wanted to lend a 1^st person voice on the gender issue. They wanted to establish a view point from a girl’s perspective. Dainik Jagran invited 957 girls to write about the status of women in contemporary India and the editorial reins of the newspaper were handle over to 72 girls on 11^th October-International Day of Girl Child.

The newspaper was successful in establishing an equal world for ‘half of humanity’ by creating a platform for the girls to directly voice their opinion on the world. It was a uniquely fulfilling experiment to see the’ subject’ becoming the ‘spokesperson’. It gave the girls a sense of empowerment by amplifying their voice.