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Newspaper, For the Future By the Future
15415
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Newspaper, For the Future By the Future

About This Project

Brief:
With the proliferation of social media, the youth has switched from the old school newspapers to digital news platforms. Alarmed at this rising trend, the need to introduce children to newspapers and to pique their interest was paramount.
Objective:

  • Secure future readers of Dainik Jagran by spreading awareness about newspapers and to raise their interest in this platform.
  • Stimulate young readers for them to re-imagine, get involved and to create the newspaper of tomorrow
  • Transition the youth’s outlook from “Not for Me” to “For me & By me”
Creative Solution Summary:

  • Participating students were asked to collect news, analyse and re-write the news piece in journalistic style
  • Students were given four blank pages, while the sections were clearly demarcated for ease of use
  • The new news copies were evaluated by in-house editors
  • Top 3 winners from every city were sent to Dainik Jagran for training. Post-training, these winners were assigned the role of ‘guest editors’ at Dainik Jagran for 14th November – Children’s Day.
Results & Data

  • 28 cities participated in the campaign with a submission of 189,745 manually created newspapers
  • 84 trainees received training at the Newsroom
  • An increase in circulation with 263,489 copies was recorded, when compared to same period last year
  • Dainik Jagran recorded the highest ‘Top of Mind Awareness’ at 29%
  • Dainik Jagran recorded a Brand ‘Satisfaction Score’ of 57%, the highest in newspaper category
Agency Name

In House

Date
Category
2017, Best Use Of Experiential, Gold
Tags
Jagran Prakashan Ltd