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Kotak Securities – Securities Awareness
15401
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Kotak Securities – Securities Awareness

About This Project

To address all the ‘ifs’ and ‘buts’ of the common regarding investment verticals including Stock Market, Mutual Funds, Auto Stock, Infra Stock etc. Kotak Securities initiated a mega “Agar Magar” campaign to address such concerns. Strategy for the campaign entailed targeting three primary concerns, namely Funds, Brokerage & Time. Using mass media platforms, astounding results were recorded for the campaign. Agar Magar campaign brought a 54% increase in traffic for Kotak Securities, along with an astounding 1240.6% increase in brand interest. With a successful reach of 15 million users, a 74% increase in leads for Kotak Securities was recorded.

Agency Name

In House

Date
Category
2017, Financial Products And Services, Gold
Tags
Kotak Securities