To address all the ‘ifs’ and ‘buts’ of the common regarding investment verticals including Stock Market, Mutual Funds, Auto Stock, Infra Stock etc. Kotak Securities initiated a mega “Agar Magar” campaign to address such concerns. Strategy for the campaign entailed targeting three primary concerns, namely Funds, Brokerage & Time. Using mass media platforms, astounding results were recorded for the campaign. Agar Magar campaign brought a 54% increase in traffic for Kotak Securities, along with an astounding 1240.6% increase in brand interest. With a successful reach of 15 million users, a 74% increase in leads for Kotak Securities was recorded.
August 23, 2017