JetPrivilege is one of the leading loyalty and rewards programs with a growing member base. In this industry redemption of loyalty points is the key metric of profitability. However, many of its members were not redeeming their points as they do not know that they...
Dengue has successfully attained killer status in India. 2016 saw the highest number of reported cases in 5 years at 1,29,166. A rise of 218% since 2014. But the most alarming stat is that for every reported case, 282 cases go unreported. The aim was...
The category of mutual funds was a low penetrated category at a mere 2% in the Indian market. Indians traditionally have a lower investment in financial assets as compared to other investment avenues. The primary objective, therefore, was to bring Mutual Funds into consideration as...
