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Big Bazaar’s revolutionary Sabse Saste Din Sale was losing its innovative edge.The challenge was to make an offline household goods shopping festival relevant for a millennial audience in a market cluttered by a plethora of shopping festivals from new online and offline entrants.   Big Bazaar created...

With 811, Kotak became the first bank in India to integrate the newly introduced Aadhaar-based OTP authentication process for opening a savings bank account instantly. With only Aadhaar and PAN verification, any customer can open this savings account online from anywhere, at any time.   The objective...

Dainik Jagran wanted to establish itself as agenda-setting newspaper. Since, India became 4th most dangerous country for women according to Reuters survey. The newspaper wanted to lend a 1st person voice on the gender issue. They wanted to establish a view point from a girl’s...

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nam cursus. Morbi ut mi. Nullam enim leo, egestas id, condimentum at, laoreet mattis, massa....